What is digital marketing ?

What is Digital Marketing ?

The complete scope of selling is practiced on the net – product and services area unit positioned and promoted, purchased, distributed and maintained. The web provides shoppers with additional alternative, additional influence and additional power. Brands have new ways in which of commercialism, new products and services to sell, and additional markets to which they can always sell.

Digital marketing helps to create shopper demand by victimization the ability of the interconnected, interactive web. It allows the exchange of currency however, more than that, it ensures the exchange of attention for value.

The digital sphere is nearly utterly measurable – each minute and each click by a customer is accounted for. In digital you will see precisely how varied campaigns area unit playacting, which channels bring the most benefit, and where your efforts are best focused.

The main factor that makes digital marketing to be widely used in businesses is the lower cost and reachability compared to traditional marketing.

Channels of Digital Marketing

There are divers channels by which digital marketing is designed. The most important channels available are:

1. Email Marketing

Email promoting could be a type of marketing that transports commercial and content-based messages to an audience. It is extremely cost effective, highly targeted, customisable on a mass scale and completely measurable  all of which make it one of the most powerful digital marketing tactics. It’s a tool for building relationships with potential and existing customers through valuable content and promotional messages.

2. Online Advertising

It can also be called Display Advertising. It covers advertising in all areas of the Internet – ads in emails, ads on social networks and mobile devices, and display ads on normal websites. The main objective is to raise brand awareness online. It can also be more interactive and therefore less disruptive that traditional or static online advertising, as users can choose to engage with the ad or not.

3. Affiliate Marketing

Affiliate promoting could be a system of reward whereby referrers are given a ‘finder’s fee’ for each referral they provide. Online affiliate selling is wide accustomed promote eCommerce websites, with the referrers being rewarded for each visitant, subscriber or customer provided through their efforts. It is a helpful tactic for complete building and acquisition.

4. Search Engine Optimization (SEO)

Search Engine Optimization involves creating relevant, fresh and user-friendly content that search engines index and serve when people enter a search term that’s related to your product or service. A website that is optimized for search engines is also a site that’s clear, interactive and well designed.

5. Pay-Per-Click (PPC)

Also called Search advertising. It is a form of channel that the advertiser pays only when someone clicks on their ad. The ads appears obviously on search engine result pages. The brilliant feature of Pay-Per-Click is that it is keyword based. It allows the advertiser to achieve folks who are already within the shopping for cycle or area unit expressing interest in what they need to supply.